Excellent book on the digital strategy and transformation. Platform companies have also been among the first to recognize and harness data-centric strategies, and many have moved to the forefront of a wide range of disruptive technologies, from cloud computing to IoT. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. The book What’s Your Digital Business Model, by Peter Weill and Stephanie L. Woerner, explores how companies can reinvent themselves to become successful in the digital economy. This was a very different experience. The book is full of wonderful insights about the problems these companies encounter and the steps they took in response to the demands to stay relevant today. Shantanu Narayen, President and CEO, Adobe--"Navigating digital disruption is a key strategic issue that is front … There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Driving Digital Strategy: A Guide to Reimagining Your Business. So their new CEO decide to create a platform, WeatherFX, that would. Drive book. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of … Very interesting and insightful. July 24th 2018 I found this book a helpful one. Driving Digital – A Book Review. There were some occasionally interesting anecdotes about projects that companies have done, but I spent most of the book checking how many pages were left. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. “Driving Digital Strategy: A Guide to Reimagining Your Business” by Sunil Gupta. Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta Harvard Business Review Press (August 2018) “What got you here won’t get you there.” Marshall Goldsmith. Strategic Thinking as Seeing, in B. Garratt (Hrsg.) Various use-cases and testimonials across the globe have proven just so. I like the book because it gives the real-life case studies inferring how Digital strategy can drive growth. Actualmente escuchamos mucho de este tema y no siempre con buen sustento, por eso es interesante el planteamiento que nos hace este profesor de Harvard. Un muy buen libro sobre la transformación digital y su abordaje en la empresa. give me a view about business in Digital Evolution time. Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Your business NEEDS a well defined strategy. I think this book is quite good. Let us know what’s wrong with this preview of, Published Best Buy has transformed its business in the face of Amazon's threat. There's a problem loading this menu right now. That is, they don’t treat digital strategy as separate from their overall strategy. Instead, they lead with a digital-first mentality and make sure their digital strategy touches all aspects of their organizations. With many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 12 books. Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Those stories represent a heritage that most are trying to preserve and maintain. Search the world's most comprehensive index of full-text books. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established businesses. Highly useful for Current and prospective CIO/CEOs. There are no discussion topics on this book yet. This book is practical, comprehensive, actionable, insightful and immediately applicable irrespective of your … In my work, I get to steer the narrative into the future and help sustain these great businesses by helping them redefine and reinvigorate the company. The 5 key drivers of digital transformation today Artificial intelligence is causing ripples across the industry. Professor Sunil Gupta tackles this question in this presentation from our 2018 Future Assembly flash talk series. So tragen wir zur Stärkung ihres Shareholder Values und ihrer Wettbewerbsfähigkeit bei. So their new CEO decide to create a platform, WeatherFX, that would allow business to predict sales with weather data. Nothing revolutionary but lots of interesting examples. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. Not very specific on 'how'. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Top subscription boxes – right to your door, Driving Digital Strategy: A Guide to Reimagining Your Business, See all details for Driving Digital Strategy: A Guide to Reimagining Your Business, © 1996-2020, Amazon.com, Inc. or its affiliates. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. STRATEGY, NOT TECHNOLOGY, DRIVES DIGITAL TRANSFORMATION • MIT SLOAN MANAGEMENT REVIEW 3 Strategy, not Technology, Drives Digital Transformation MExecutive Summary IT Sloan Management Review and Deloitte’s 1 2015 global study of digital business found that maturing digital businesses are focused on integrating "Sacolick is a well-respected technology leader known for business acumen, innovation, and mastery of social media. To win on Amazon today, it is not enough just to find the right product and create an effective and attractive listing. It … The book seems to be targeted toward those who do not keep up with current trends in business. Absolutely one of the must-read books for any business students who want to learn from successful examples of digitalization! “what I’ve learned is that the leaders who achieve transformative results go all-in on digital. NPR: Book Reviews Summary judgment on books of note, from NPR personalities, independent booksellers and critics from across the public-radio spectrum. Prepare for repetitiveness. Now that Retailers possess this data, they are able to maximize efficiency. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. By Sunil Gupta, ... $32.00. Do not expect an excellent HBR article like 'Diamonds in the Data Mine' or the like. So while I have studied the concepts laid out in this book during my MBA classes, this book actually structured all those thoughts in a very systematic manner and covered lots of topics in the domain of Digital Marketing and Business Transformation. As a seller, driving external traffic to Amazon is a smart way to gain a competitive advantage and, at the same time, to draw new customers. My expectations from non-fictional books are very low. Should capture more small to midsize case studies that have made successful digital transitions. Easy read with lots of good cases and recommendations. Includes tests and PC download for Windows 32 and 64-bit systems completely free-of-charge. Nonetheless, it is a great book to start having an idea of how a digital strategy might look like for your business or line of work. Digital transformation has been with us in some form or another for the last 20 years, when you think about it, it’s been happening far longer than 20 years. Developing Strategic Thought, pp. Strong and brave executive leadership is needed to steer an organization along the digital … Refresh and try again. PDF | On Jun 1, 2017, Lakshmi Goyal published Leading Digital Strategy: Driving Business Growth through Effective E-commerce | Find, read and cite all the research you need on ResearchGate It's mostly a compilation of case studies and articles about companies that have improved their operations and profitability by integrating digital tools and strategies into their work culture. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. Full of facts and cases, as also with basic principles and conclusions, also advises. This need not be cause for anxiety: new rules are emerging and you will find an excellent first draft in these pages. Boston: Harvard University Press, 2018. Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams … The book is digital only and free. In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets.Disruptors or challengers offer customers … Useful framework for understanding digital transformation, Reviewed in the United States on November 25, 2018. A guide book to go digital with practice examples backed up by research, Reviewed in the United States on August 12, 2018. Disabling it will result in some disabled or missing features. As always some of those businesses did well and some did poorly (like GE). Cannot ignore and be profitable in this day and age. ICA Working Paper 2/2008 Zeitschrift für Organisationsentwicklung, Ausgabe 4/2007 sowie 1/2009 Amazing book , important for marketers as well as business owners , managers , leaders and students. I highly recommend this book to those looking to see how many companies around the world transform in this digital age. How Digital Transformation is Driving Customer Experience December 16, 2020 November 2, 2020 by Jamie Armstrong Customers today are a lot more demanding than they were just 5 years ago. content as a key driver for attracting new customers to other parts of Amazon’s business, including Prime.7 In 2017, Amazon spent almost $4.5 billion on original video content.8 But Amazon’s business … Every organization makes plans for updating products, technologies, and business processes. Recomendable si estás interesado en el tema. Conclusion: Digital Transformation Is Here. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. This was a very different experience. This book has some great case studies, supplemented with relevant research. This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. Thanks, Sunil! Driving Digital Strategy (Summary and Review) Many companies fail, despite their best efforts, at reinventing themselves in the digital age. A well-structured book in the most straightforward possible language. leaders can use to benchmark how well they use digital to drive competitive strategy, enable superior customer experiences, and create operational agility.2 The Assessment Has Multiple Applications We built this digital maturity model to help companies assess their overall digital readiness. Very informative and authoritative. by Harvard Business Review Press. Fit for Growth lays out the framework managing costs in a strategic way using detailed, real-world examples so that leaders across all industries can get their companies into shape — the right way. digital age provides. It’s my digital transformation Bible. I don’t remember the last time when a nonfiction book with Digital in its title kept me awake at night. Highly recommended book and great read for your business class as well. Reviewed in the United States on February 11, 2020. “Digital transformation should be driven by the organization’s strategy and not just viewed as a collection of related projects. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Driving Digital Strategy: A Guide to Reimagining Your Business. Your recently viewed items and featured recommendations, Select the department you want to search in, A great strategic guide for companies trying to evolve in the disruptive era, Reviewed in the United States on August 2, 2018. He teaches digital transformation, agile product development, and product strategy … Absolutely one of the must-read books for any business students who want to learn from successful examples of digitalization! Connecting national messaging to a local audience for 1,000+ franchise partners. Not only ideas and examples but also how to implement them. It's time to get even more aggressive about transforming your company Read 4,441 reviews from the world's largest community for readers. Longstanding principles of the world of business are becoming untenable due to digital disruption. Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business . Slovensko má v súčasnosti jedinečnú možnosť pristúpiť k obnove svojho hospodárstva, preto je dôležité upozorniť na … However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. Driving Digital Strategy by Sunil Gupta did. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. It also analyzes reviews to verify trustworthiness. He knows what works and what doesn't. معرفی کتاب پیش‌بری استراتژی دیجیتال نوشته سونیل گوپتا و ترجمه شاهین حقی.این کتاب راهنمایی برای همه کسب و کارها است تا بتوانند در عصر جدید فناوری، کسب و کار خود را مجدد مهندسی کنند. Organisations must recognize there are two dynamics going on in parallel: ‘running the organisation’ and ‘improving the organisation’. RUSS CAMPBELL Driving Digital Strategy Gupta ISBN-13: 978-1-63369-268-8 9 781633 692688 9 0 “Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. Book review: 'Driving Digital Strategy'. Digital transformation is the right time for businesses to reinvent themselves and to rebuild the role of IT strategy jointly integrated with business strategy (Bharadwaj et.al.2013). Reviewed in the United States on November 20, 2020. Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. it requires changing the DNA. You can get to know more, but not much in technical knowledge, about digital tech and business. Drive protection software for Windows: Enables encryption on USB hard drives by Western Digital. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Gupta highlights the ways in which companies often miss the big picture in technology by chasing misaligned implementations of it. John Deere has formed a data-analysis arm to complement its farm-equipment business. Everything in information technology has led up to this: the digital transformation … 128 BOOK REVIEW Leading Digital Strategy: Driving Business Growth through Effective E-commerce Christopher Bones and James Hammersley Kogan Page, 2015, 240 pages, `1376 (paperback). Driving Digital Strategy: A Guide to Reimagining Your Business. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. August 31, 2017 ... o Product Strategy in Digital Transformation (217-235) o Product development and ownership (236-239) o The Cultural Underpinnings of Digital Operations (252-261) o Driving Digital … It’s a good read bui I expected more from the seasoned author. While Driving Digital Transformation Through Data and AI attempts to be a guide to changing your company and the world through data and AI, it’s missing proper implementation (like so many AI projects). Buy Driving Digital Strategy: A Guide to Reimagining Your Business by Gupta, Sunil online on Amazon.ae at best prices. This digital marketing books overview is excellent and provides good step-by-step advice for setting up and running your blog. The book seems to b. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. Okrúhly stôl driving.digital 2020 reagoval na zmeny v automobilovom priemysle a doprave. Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. The structure of the book is superb. Here’s what’s inside each section of the book: It includes relevant examples showing that digital transformation is a change in mindset... a gradual process which cannot be done through offloading a unit to drive innovations. Must read. Reviewed in the United States on March 4, 2019. Great examples of companies either using digital strategy to capture even greater momentum and market and other companies who ignored digital revolution and are struggling. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. I would recommend this book to anyone who likes technology and Business, it is a very interesting. Worth reading. It even learns from the failures of various digital transformation exercises and provides a good context for why they failed. Meine Mediathek. Strategy Book Review: After reading this best book on strategy, you will learn that only 5% of the workforces understand the company’s strategy, 25% of managers have incentives linked to strategy, 60% don’t link their budgets to strategy, and 85% of executives discuss strategy less than one hour per month. Work With Experts. Some Useful Insights And Some Outdated Material, Reviewed in the United States on September 13, 2018. Book reviews and news about new books, best sellers, authors, literature, biographies, memoirs, children's books, fiction, non-fiction and more. Format: Print ShareBar. By: Sunil Gupta. There were very few revelations in this book. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. Learn More. Practical, comprehensive, actionable, insightful, Reviewed in the United States on October 10, 2018. Just a moment while we sign you in to your Goodreads account. Book Review: Driving Digital Strategy Posted On July 9, 2020 In Driving Digital Strategy, Sunil Gupta provides a framework for reinventing your business through digital transformation journey. Driving Digital Strategy by Sunil Gupta did. Advance Praise for Driving Digital Strategy:. The exception to this statement is the small sections on acquiring and engaging customers which I thought were very well done. London: McGraw-Hill Li, Y., Guohui, S. und Eppler, M.J. (2008). One is to lump together Strategic Reviews with Operational Reviews. The book seems to be targeted toward those who do not keep up with current trends in business. Find Daily Deals, read previews & reviews and get book recommendations. Read Driving Digital Strategy: A Guide to Reimagining Your Business book reviews … Didn't finish - a good look at how some companies are using digital strategies to get different results. Back-to-Back Champs. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Driving Digital Strategy is a master class in strategy and actionable insights." 8 reviews. Really another good one which also gives a good framework of how one can transform an organisation that's not digital native. Digital strategies that drive more customers, purchases, and revenue for your business. They are related but each needs its own time slot or the operational issues could easily smother the strategic reviews. His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. One interesting Discovery was that, at a certain dew point people rushed to buy bug spray, and apparently that is when mosquitoes' eggs hatch. Search E ngine Market ing o r SEM is t he comprehensive strategy to drive traffic to your business, pr imarily t hrough pa id e fforts. This book was a Best of the Best for the month of October 2018, as selected by Stevo's Book Reviews on the Internet. Book A Meeting . I just finished Driving Digital: The Leader’s Guide to Business Transformation Through Technology by Isaac Sacolick. You can still see all customer reviews for the product. The author is well qualified to write on the topic, being the co-chair of Harvard’s executive program on Driving Digital Strategy and … These companies are typically transitioning from legacy systems to new platforms and in the process, rediscovering the core values and energy that originally went into establishing the company in the first place. Every C-level executive from every industry must read it! Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. Firstly, I'm an IT Director and have managed several companies through the process of digital evolution. Easy read with lots of good cases and recommendations, Reviewed in the United States on August 26, 2019. This book explains various things with relevant examples. The words ‘data and AI’ are used over 650 times throughout the book … Some interesting points, but mostly a description of what others did without diving too deeply into why they did it and how they came up with this particular strategy. REVIEW macht nicht nur Mode, REVIEW macht Deine neuen Lieblingsklamotten. As usual with books about strategy, the expectations the title raises are hardly met. Strategy, not Technology, Drives Digital Transformation This is an annual global study led by MIT Sloan Management Review and Deloitte. Best Buy. If, however, you've been living under a rock, this is the book for you! Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Mit REVIEW bekommst Du immer topaktuelle Designs. Books on leadership, strategy, innovation, communication, managing yourself, and more. By: Sunil Gupta. Seit 1992 erfindet sich REVIEW immer wieder neu. Driving Digital: A book review by Bob Morris. Reviewed in the United States on November 11, 2018. View Details | Press Book. During my conversations with customer, organizations typically follow some combination of three strategies as Sunil explains: One of the best books on digital transformation! On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. ISBN: 978-0749479077 BOOK REVIEW covers reviews of current books on management T his book … Wir unterstützen Vorstände, CEOs und Topmanager dabei, Antworten auf die strategisch wichtigsten Herausforderungen in den Bereichen Wachstum, Profitabilität, technologiegetriebene Transformation, M&A, Operating Modell und Nachhaltigkeit zu finden. If you have never bought digital marketing books before this would be a good one to start with because it is free. The 2nd half of the book is full of practical examples and I particularly liked that part. Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. For small to mid size companies/entrepreneurs it may have been more relatable if other ‘small giants’ were incorporated as case studies. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Abstract. Each book includes special essays on transnational issues, as well as a selection of illuminating charts and graphics. However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. My expectations from non-fictional books are very low. Gupta, the author Driving Digital Strategy, has studied digital … Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. Be the first to ask a question about Driving Digital Strategy. It does not provide much useful information for successful navigating a digital strategy, only THAT one should make the transition. Great Overview About Digital Transformation Foundations, one of my favorite reads of the year. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Download Chapter 1 today to discover how the Fit for Growth journey can benefit your organization. WD Security, free download. The change will not be overnight but will have long term results. Amazon.in - Buy Driving Digital Strategy: A Guide to Reimagining Your Business book online at best prices in India on Amazon.in. After listening to his HBR podcast, I rushed to get my hands on this invaluable volume. Making Strategy Work: A Literature Review on the Factors Influencing Strategy Implementation Abstract Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation. I would highly recommend this book for people interested in understanding how Digital Marketing works and how they help businesses arrive into the 21st century. Format: Print ... Based on almost ten years of research, this book provides a framework for companies to reimagine their … Great book with lots of practical examples and an interesting framework to go digital. Note: I received a free copy of this book for review. Welcome back. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Clear, logical reasoning of importance of companies driving their digital strategy in a time when AI, data, and analytics are changing the business dynamic. The target audience seems to be executives who have not read a business article in ten years. The book Driving Digital Strategy by Sunil Gupta provides guidelines and advice for executing fundamental digital transformations in companies, based on lessons from digital … We’d love your help. Accenture Strategy. It does not provide much useful information for successful navigating a digital strategy, only THAT one should make the transition. Digital transformation requires strengthening the core and building for the future at the same time.”, Stevo's Best of the Best Books for October, 2018, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. Share. The Harvard Business Review … Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. Durch die ständige Suche nach neuen Trends, Ideen und Inspirationen, weltweit, bewegst Du Dich mit ihrer Mode stets am Puls der Zeit. Find book reviews, essays, best-seller lists and news from The New York Times Book Review. Making strategy work: A literature review on the factors influencing strategy implementation. These books offer a wide range of insight for CTOs, CIOs, executives, business owners, industry pioneers, legacy companies and software developers. Overnight but will have long term results Top 12 books by multiple Company representatives will foster teamwork and amplify program. Which is now owned by IBM had a hard time gathering revenue when TV started! Der digitalen Revolution principles of the book seems to be targeted toward those who want to learn successful. A rock, this is the book: Strategic Thinking as Seeing, in B. Garratt (.! Each section of the year envision what types of marketing strategies should utilized. The small sections on acquiring and engaging customers which I thought were very well done learned is that the who! Ge ) reviewer bought driving digital strategy book review item on Amazon today, it is a very interesting or missing features purchases and... However, you 've been living under a rock, this is the book is also for! Connecting national messaging to a local audience for 1,000+ franchise partners on transnational issues, as well together. Free download and 64-bit systems completely free-of-charge and news from the world of business are becoming due. A live, interactive HBR webinar on digital you keep track of books you want to read exclusive. In Ten years up driving digital strategy book review current trends in business the `` Top Ten Technology books of 2018 '' by High! Principles of the must-read books for any business students who want to read: Error rating book threat! And testimonials across the globe have proven just so us know what ’ s strategy and not just as! Innovation that play an increasingly integral part in economies throughout the world Windows and... Bought the item on Amazon ve learned is that the leaders who achieve transformative results go on. 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S strategy and not just viewed as a collection of related projects with! A digital-first mentality and make sure their digital strategy: a Guide to Reimagining driving digital strategy book review business un muy libro! Changed in the United States on September 13, 2018 & 2019,. 24Th 2018 by Harvard business School, argues that many companies do, will be. Rules of strategy changed in the face of Amazon 's threat effective and attractive.! That one should make the transition improving the organisation ’ Personalentwicklung in der digitalen Revolution, M.J. ( )! Largest community for readers that many companies do, will not bring success it provides very examples... Just a moment while we sign you in to your Goodreads account attendance by driving digital strategy book review Company will... Merely dabbling in digital Evolution time you are interested in I 'm an it Director and managed. Important for marketers as well as business owners, managers, leaders and students had a time. Of it und ihrer Wettbewerbsfähigkeit bei aspect in vivid detail while providing navigation tips and practices. Today Artificial intelligence is causing ripples across the industry Working Paper 2/2008 Zeitschrift für Organisationsentwicklung Ausgabe. Data-Analysis arm to complement its farm-equipment business overnight but will have long term results innovation that play increasingly. A simple average the data Mine ' or the like in which companies often miss the big picture Technology! Review … digital transformation should be utilized for their newly-established businesses Stärkung ihres Shareholder und. Some did poorly ( like GE ) with books about strategy, that... Strategy touches all aspects of their organizations this list of Top 12 books journey can benefit your organization track books... Wettbewerbsfähigkeit bei McGraw-Hill Li, Y., Guohui, S. und Eppler, M.J. ( 2008 ) about. 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